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Overcome the Fear of Asking
An 8-step process for success

November 2009
70 minutes

All purchases include PDF copies of all handouts, including power point. Access codes are delivered via email in less than 5 minutes and recordings are downloaded in MP3 format.

Recorded Seminar

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Kay Sprinkel GraceOnly Available Through Affinity Seminars
Led by Marcy Heim, CFRE

Making a considerate and effective face-to-face “ask” is often the most challenging piece of the development puzzle.

Learn an 8-step process you can use to increase your comfort and success in making that all-important ask for your institution.

Make a successful, respectful ask that addresses objections and clearly identifies the next steps needed for success.

Seminar applies both to asking for Annual Gifts of $1,000 or more, and to asking for Major Gifts.

Benefits of Participating:

  • Think positively and in new ways about your role in development work.
  • Build essential skills needed to boost your institution's major, leadership and planned gifts program by enhancing your comfort and skill when making an “ask”
  • Learn an 8-step process that will lead you to making an effective ask that results in gifts to your institution.
  • Learn communication tips for building meaningful relationships with donors.
  • Build a greater confidence in responding to the most common objections from your donors.

Who Should Attend:

  • Directors of Development
  • Directors of Donor Relations
  • Directors of Annual Giving who make “asks”
  • Major, Leadership, Planned Gift Officers
  • Presidents/Heads/Deans who need to increase their understanding of the solicitation process and participate in “ask” calls
  • Lead Campaign Volunteers and Volunteer Managers
  • Board members who are interested in participating in major gift work
  • Annual Fund Officers involved in leadership gifts of $1,000 or more
  • Researchers

About Marcy Heim, CFRE:

Marcy Heim is widely recognized as an excellent and entertaining presenter. She combines her experience with a large, public research university, a small independent school and a variety of clients into thoughtful workshops, seminars and consulting.

Marcy’s teaching reflects over twenty years of first hand experience. She served as the Senior Director of Development for the University of Wisconsin Foundation where she managed constituency development staff and programs for the College of Agricultural and Life Sciences. Her unit experienced twenty-fold giving growth and completed a $50,000,000 campaign under her leadership. In addition, Marcy coordinated the regional development efforts for the UW-Madison in the Pacific Northwest for 10 years.

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