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Expertise LevelOrganization SizeStandout Marketing
Essential Tips and Techniques for Nonprofits Online

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Purchase Includes FREE mp3 Recording of This Seminar 

Live Seminar


Katya AndresenNonprofit Marketing and Fundraising Online
Led by Katya Andresen
Chief Operating Officer, Network For Good

Are you feeling out-gunned by the competition for dwindling resources?

Do you have a cookie-cutter brand?

You've go to stand out to attract attention and donations necessary to advance your mission.

Learn how to rise above and attain standout status with marketing savvy.

Katya will tell the stories of one clever sock manufacturer and several innovative nonprofits to show the keys to staking your marketing sweet spot – and regaining new organizational focus and disciplined time management.

Katya Andresen sees the many successes and the short-comings of the thousands of nonprofits that receive online donations through Network For Good. She understands why and how people give online.

Who Should Attend: Executive Directors, Development Directors and Staff, Marketing Directors and Staff, Communications Staff, Board Members and Volunteers -- anyone who works to get your message out.

You Will Learn:

  • The four parts of an audience-centered message
  • The three rings of successful online marketing
  • Macro-trends in online fundraising at Network for Good

What People Said About Katya's Last Affinity Seminar

"EXCELLENT! Really gave me new insights in terms of how to brand and focus on the donor or 'customer' point of view."
Anonymous CA

"There were many helpful, practical examples of the 'point of emphasis'."
Special Olympics LA

"The notion of 'focus' and making the audience the focus, not the organization. 'CRAM' was very helpful as was making your site a welcome mat for your audiences."
Mr. Holland's Opus Foundation

"There were good statistics on who is giving online vs through other venues; great resources, and a good reminder of those tools that are available."
Susann Mikkelson, Rocky Mountain Farmers Union

About Katya Andresen:

Former Vice President of Marketing, Katya Andresen is now the Chief Operating Officer at Network for Good, the world's leading charitable giving site and largest provider of online donation services to nonprofits. She develops and executes the charitable giving portal Network for Good's marketing strategy, including consumer outreach, media relations, corporate partnerships and nonprofit marketing.

Fundraising Success Magazine named Katya Fundraising Professional of the Year in 2007. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for nonprofits have won national and international awards.

Recruiting and Training Rundraising VolunteersKatya is the author of the book, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes (Jossey-Bass, 2006) and was featured in the ebook, Nine Minds of Marketing. She is also author of a chapter in, People to People Fundraising (Wiley, 2007).

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