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AAA Gifts from a AAA Board
More Than Money, More Than Time

76 minutes, including Q & A

All purchases include PDF copies of all handouts, including power point. Access codes are delivered via email in less than 5 minutes and recordings are downloaded in MP3 format.

Recorded Seminar

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Kay Sprinkel GraceOnly Available Through Affinity Seminars
Led by Kay Sprinkel Grace, CFRE

Are you looking for strategies that will engage all of your board members in the development process – not just the handful who get called on all the time?

Would you like to have more board member engagement with the cultivation, solicitation and stewardship goals of your organization?

You can maximize your board's experience and your organization's results by developing a AAA Board -- a must in these times.

Gain the best possible performance from your board members and other volunteers, even those who have told you they could NEVER ask for money!

Learn how to develop and implement a common sense, practical approach that will energize your board members and involve all of them in donor and fund development.

Create a “AAA Board” in your organization.

The session will cover the role of each of the "A's" -- Ambassador, Advocate and Asker -- and guide you through the board survey process and the management grid (both of which will be provided).

As a result of the session, participants will:

  1. Be able to cluster the development activities from their strategic or development plan according to their classification as Ambassador, Advocate or Asker tasks;
  2. Understand how to implement the program at a basic level
  3. Have a stronger idea of how to tap into board member existing motivation and align volunteers and tasks in a way that is satisfying for the volunteer and productive for the organization
  4. Be energized around engaging board members more fully in donor and fund development during a volatile economic time
  5. Know how to integrate AAA into their board member recruitment, enlistment, job description, orientation and annual one-on-one meeting feedback AND learn hints for adapting AAA to other volunteer groups and staff members within the organization.

All participants will receive a FREE preview copy, pdf format, of Chapter 1 of Maximum Involvement, Maximum Results (to be published in May 2009).

Who Should Attend:
Executive Directors, Development Directors, Volunteer Coordinators and others who work with volunteers. AAA applies to all organizations -- and is a very effective way to organize boards and volunteer groups in small and large organizations.

Organizations that have implemented the AAA program include:

  • St. Joseph Hospital System (CA and TX) hospital foundations
  • Sutter Health System (CA) hospital foundations
  • PBS affiliates including WXXI, Rochester, NY and KETC, St. Louis, MO
  • Arts Council Silicon Valley CA
  • Several Boys & Girls Clubs

What People Said About Kay's Previous Affinity Seminar

"One of the most valuable things she said spoke to how an organization defines itself through its vision."
Laura Laughridge
The Crossnore School

"The link between relationship based major donor fundraising and values -- building the relationship around shared values -- [is] so obvious but [was] driven home in a powerful way."
U. S. Fund for UNICEF

"I liked the Q&A and would like more time alloted to it."
The Alliance for Children's Rights

"The handout was excellent."
Alpha-1 Foundation


About Kay Sprinkel Grace:

Kay Sprinkel Grace, CFRE, is a San Francisco-based organizational consultant, providing workshops and consultation to local, regional, national and international organizations in strategic planning, case and board development, staff development, and other issues related to leadership of the fund raising process. From 2004 through 2006 she has served as principal external consultant to the Corporation for Public Broadcasting’s Major Giving Initiative in which 114 public television licensees participate.

Kay speaks nationally at a variety of conferences including AFP, AHP and DMA. In recent years she has been a featured presenter at the Fundraising Institute Australia in Canberra, the Swedish Fundraising Council in Stockholm and the International Fund Raising Conference (and will be again in 2006) in The Netherlands, and in 2005 she was a presenter at the AFP Toronto Congress. She was honored as "Outstanding Fund Raising Executive" by the Golden Gate Chapter of the National Society of Fund Raising Executives (now AFP) in 1992.

She is the author of six books:

  • Maximum Involvement, Maximum Results: A AAA Strategy for Dynamic Fundraising, 2009.
  • Beyond Fund Raising: New Strategies for Nonprofit Innovation and Investment, 1997 & 2005.
  • Fundraising Mistakes That Bedevil All Boards, 2004.
  • Over Goal!  What You Must Know to Excel at Fundraising Today, 2003.
  • The Ultimate Board Member’s Book, 2003.
  • High Impact Philanthropy: How Donors, Boards, and Nonprofit Organizations Can Transform Communities, co-author, with Alan Wendroff, 2001.

Kay is a regular columnist for the bi-monthly publication, Contributions and has contributed chapters to several books including both editions of Achieving Excellence in Fund Raising by Henry A. Rosso and Associates (1987 and 2003), Taking Fund Raising Seriously, and Taking Trusteeship Seriously.
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