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Expertise LevelOrganization SizeCreate The Environment For Successful Fundraising
Marketing Your Organization's Brand

May 2007 -- Duration: 1 hour 11 minutes

Recording Not Available

Lisa James Nonprofit Marketing
Led by Lisa James, CFRE

How do others see your organization?
     Are you compelling?
     Are you convenient?
     Are you consistent?
re you considerate?

Fundraising is easier when people have a clear and consistent image of who you are.

But be sure that image is the one you want to have.

Who Should Attend: Fundraising Managers and Fundraising Staff, Marketing and PR staff, CEOs, interested board members.

Seminar attendees will learn:

  • To identify key publics and strategies appropriate to each segment.
  • The importance of clear graphics and standards for their use.
  • Convenient options for consistent giving.
  • Simple structure for appreciative recognition.

About Lisa James:

Lisa James , CFRE has twenty years of executive experience with large organizations and projects. Her experience in the non-profit field includes staff positions with Oregon Health Sciences University Foundation, Doernbecher Children’s Hospital Foundation, Rogue Valley Medical Center Foundation, The Osmond Family Foundation/ Children’s Miracle Network. She served as Executive Director of the Wenatchee Valley College Foundation, and six years as Director of Institutional Advancement for Southern Oregon University and Executive Director of the SOU Foundation.