  Capital
Campaign Success With A Coach
Personal Coaching For "Smaller" Campaigns
Six Sessions Beginning Friday, January 11, 2008
1:00 PM, US Eastern Time
Duration: 75 - 90 minutes each |
Registration Closed
|
 6 Session Capital Campaign Course
Led by Linda Lysakowski, ACFRE
Is it possible to have a successful Capital Campaign without
a consultant? Most consultants will tell you "No."
We don't entirely agree.
A Coach can be just what you need.
The cost of a good consultant is often dauntingly expensive
when your campaign goal is between $250,000 and $3
million. So, many small campaigns try to do without. And often
they do fall short of their goal.
We believe that smaller campaigns can do very well with
some professional coaching.
This six week course will coach you step by step through
the campaign process, without leaving your desk, and without
paying anywhere from $70,000 to $250,000 or more to an expensive
consulting firm.
This web-based learning experience will provide you with tools
to assess your readiness for a campaign, research potential donors,
develop a case for support for the campaign and develop a campaign
planning budget and timeline.
Sessions may not be purchased individually.
Space is limited. Make your reservation now with
a $100 deposit. Should you need to cancel before December 31, 2007
your deposit will be fully refunded. Balance will be due in full
no later than January 7, 2008.
 Our
presenter, Linda Lysakowski, ACFRE, is a contributing author
to The Fundraising Feasibility Study -- It's
Not About The Money (Wiley and Sons, 2007).
Who Should Attend: Staff, Board Members and Volunteers
-- from any organization that is contemplating a special project
or bricks-and-mortar campaign with a goal of less than $3.0 million.
You
Will Get:
- Six 90 minute web and telephone sessions
- Personal coaching via email
- Session presentations & handouts in PDF format
- Immediate, discount access to session recordings (public access
will be delayed)
- A FREE preparadness
assessment with www.CampaignReadiness.com to
help identify your strengths
- Multiple handouts including a Campaign Budget spreadsheet
- A FREE copy of The Fundraising Feasibility Study -- It's
Not About The Money
- Discounts on telephone counsel (should you determine that would
be helpful)
Sorry, there are no scholarships available for
this seminar.
- Planning Your Campaign - January 11, 2008
Participants will be emailed a self assessment tool upon receipt
of the first installment; assessment should be completed in advance
of the first session, where results will be discussed.
- Introduction to the Capital Campaign
- Organizational Infrastructure — systems, polices
and procedures
- The Development Audit — do you need one?
- Ethical issues that can affect a campaign — homework
assignment
- The Role of Board, Staff, Volunteers and Consultants in a
Campaign - January 18, 2008
Participants will have emailed to the instructor a one page
paper on the ethical case studies assigned during the last session.
Instructor will comment individually to each participant on
their paper.
- The role of the Board
- The staff role in the campaign
- Recruiting volunteer leadership
- When do you need a consultant?
- Case Statement—homework
assignment
- The Case for Support - February 1, 2008
Participants will have evaluated an online case statement assigned
during the last class and sent a one page summary to the class
before this session.
- What is the Case and how is it Used?
- Developing a Compelling Case for Support-discussion of
homework assignment
- Translating the Case into Campaign Materials
- The Campaign
Case—homework assignment
- The Planning Study - February 8, 2008
Participants will have prepared an outline of their case statement
and emailed it to the instructor. Instructor will comment individually
to each participant on their paper.
- Do you need a planning study?
- When and how is the study conducted?
- How to Prepare for
the Study.
- Identifying Donor Prospects
- Public Relations and Campaign Events - February 22,
2008
Participants will have prepared a list of five potential funders
for their campaign and emailed them to the instructor prior
to this session. Instructor will comment individually to each
participant on their list.
- How and when to publicize your campaign
- The kickoff event
- Developing effective campaign materials
- Plan a kickoff
event—homework assignment
- Finalizing Your Plan - February
29, 2008
Participants will have developed a kickoff event plan, emailed
a one page summary to the instructor. Instructor will comment
individually to participants.
- The Campaign Budget
- The Campaign Timeline
- Volunteer Recruitment
- Developing the Campaign Timeline--homework
assignment
Participants will complete their timeline, and email to the instructor within two weeks. Instructor will comment individually to participants.
Linda Lysakowski, ACFRE is one of fewer than
100 people worldwide to hold the Advanced Certified Fundraising
Executive designation. The President and CEO of Capital
Venture, she was named Eastern Pennsylvania’s “Outstanding
Fundraising Executive of the Year” in 2001. Linda received
this same honor from the Las Vegas Chapter in 2004. In April 2006
she received the Barbara Marion Award for Outstanding Service to
AFP. A magna cum laude graduate of Alvernia College, Linda is also
a graduate of AFP’s Faculty Training Academy.
A featured speaker nationwide, Linda has managed capital
campaigns ranging in size from $175,000
to over $12,000,000 and helped hundreds of organizations start or
improve their development programs.
Linda's newest book is, The Development Plan (Wiley & Sons,
2007).
More . . .
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