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Expertise LevelOrganization SizeBoomer Women and the New Rules
Addressing the Legacy Agenda

Duration: 1hr 14min

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$99

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Margaret May DamenMajor Gifts & Women In Philanthropy

Led by Margaret May Damen
President and Founder, The Institute for Women and Wealth

"Who Am I Really, and What Is My Legacy?" Boom-Generation Women who came of age in the 60s and 70s writing their own road map for life enter midlife facing mortality with a new agenda.

Whether it's Annual Gifts, Major Gifts or Planned Gifts, the New Rules apply.

Legacy planning can offer answers that are win-win for women, philanthropic organizations and society's future well-being. (Sorry, Henry Higgins, "Why should a woman be more like a man?")

Boomer women are 38 million of the healthiest, wealthiest and best educated women ever to hit midlife. Recent surveys confirm their number one high-priority issue is a "desire to make a difference."

You need insight and confidence to effectively communicate and market your planned giving program to women. An understanding of the five peer-personality traits unique to boomer women will help you work with the women who set the rules.

Discover how to attract and maintain their Trust, Loyalty and Commitment (TLC) in our patriarchal society.

Insight into the "culture of boomer women" gives you the tools and strategies necessary for successful legacy planning.

You Will Learn To:

  • Acquire communication and marketing skills needed to "Speak Female"
  • Recognize and understand the five peer personality traits of boomer women
  • Motivate and mobilize the most efficient referral network for your organization
  • Justify a ROI for a women's initiative program and staff
  • Broaden your knowledge and awareness of the "culture of women" and their giving styles
  • Manage the TLC expectations of your women donors

Who Should Attend?
Executive Directors, Development Directors, Development Staff, Board Members – anyone who looks to boomer women for major and/or planned gifts.

What People Said About This Seminar

"I thought the Boom Generation Cycle was interesting and is helpful information to have when preparing presentations."
Child Abuse Council

"The presenter knew her material."
Iona College

"She included examples of activities and language. Very practical and helpful. Not just theory -- boomer demographics and what they mean."
Faith & Values Media

"We've just created a Women's Health & Philanthropy Council, thus the timing to have some of our objectives confirmed and new ideas to consider was very helpful. Ms. Damen shared a wealth of knowledge and resources."
Providence Newberg Health Foundation

"Helpful insights into number and wealth of boomer women -- every woman has a legacy."
Washburn Endowment Association

About Margaret May Damen:

Margaret May Damen is President and Founder of the Institute For Women and Wealth in Palm City, Florida. She expresses a unique and passionate perspective on Women and Philanthropy.

Margaret May is a frequent keynote speaker at conferences and workshop leader on topics of empowering women to fulfill their wealth legacy abundantly. Recent presentations include 2006 and 2007 International AFP and 2005, 2006 and 2007 National Committee on Planned Giving Conferences and the 2007 Association for Healthcare Philanthropy International conference.

More . . .

What People Say About Margaret May Damen

“I can't thank you enough for the fantastic presentation of Full Circle : Inspired Lives and Inspired Legacies. Your remarks presented the “high road,” focusing on values, aspirations, and dreams, and how, through philanthropy, one can work to achieve these objectives. There were more than 56 influential women in attendance. I have had fabulous feedback from attendees, who felt that the program (3 hours) was inspirational as well as informational. It hit the mark and set the stage for more to come.”
Dorothy A. Allen, FAHP
President, Wuesthoff Health System Foundation, Rockledge , FL

“Provocative, excellent references and correlation of other sources…passionate about her subject…truly motivated all of us. “Wow” She's great….” “Wonderful, refreshing, thought provoking material. Thank you. I'll use this in my work to end hunger in my community.”
2005 National Conference -- National Committee on Planned Giving

“The Boca Raton Branch of AAUW thanks you most sincerely for your excellent presentation. You provided us with timely insights and information in a clear, stimulating format. Wishing you much continued success.”
Karin E. Bender, Vice President, Programs, AAUW